you don’t have a capability problem
you have a confidence problem
I fix that.
You’re in the right place if:
✦ you own a small business, run a solo practice, or freelance
✦ You want to build something sustainable and profitable, on your own terms
✦ You’re ready to move but need help with a critical decision
✦ You're ready to be honest about what isn't working
This isn’t for you if:
✦ your primary motivation is growth at all costs
✦ you’re looking for validation, not a real assessment
✦ you’re not ready to act on a new strategy
✦ You want a quick fix without any follow through required
The problemeverywhere you look, someone is talking about scaling to seven figures.
everywhere you look, someone is talking
about scaling to seven figures.
most of the business owners i talk to want to earn $100k and get to their kid’s dance recital on time.
You probably didn't start your business to build an empire. You probably started it to make a good living doing work you actually care about, while still making it home for dinner.
The desire to scale is cultural.
It's not yours unless you choose it.
You’re here because you’ve discovered the gap between wanting a great business and knowing how to build one.
Most small business owners are amazing at their craft, but the marketing, the branding, the website, the communications, all the elements they didn't train for - those are different skillsets entirely.
That’s where I help.
02 the bright idea ecosystem Audit
the offers01 the bright idea working session
$300 Single / $750 Three-Pack
60 minute ✦ Strategy Document Included
This is for you if:
You're a tradesperson just starting out
You need to market but don't know how
Business is busy, but you’re not making money
You're always working but things don’t improve
You’re facing an important decision alone
Our work begins with a thoughtful discussion about your goals, both lifestyle and financial. How you started, where you are now, and most importantly, where you want it to go.
Most people come to a Working Session during a moment of transition. They might be starting something new, facing a decision they don't feel equipped to make alone, or trying something that just isn't working, and they’re not sure why.
These conversations tend to be detailed and nuanced. Competing goals surface and assumptions get examined. Many clients find clarity, or make the decision they've been sitting on before we even get to the deliverable.
After our session, I invest time researching and thinking through your specific situation before preparing a detailed Strategy Document. These documents run three to five pages and are built to be acted on immediately. You can implement it yourself, hand it to someone else, or work with me on the next steps.
02 The Bright Idea
Ecosystem audit
Starting at $1500 CAD
Deliverables scoped at kickoff
This is for you if:
You need an informed outside perspective
You're not seeing a return on marketing spend
Your marketing feels disconnected
Your brand hasn’t kept up with growth
You’ve been burned by an agency before
A full diagnosis of your brand and communications infrastructure: what's working, what isn't, and what it's costing you.
Your website. Your branding. Your social media. Your email marketing, ads and events. Every single one of these elements has a deep impact on how your business shows up, and they all need to sing the same song!
My audit process is a deep dive into how your business communicates and markets itself. Once I have the full picture, every single piece gets examined:
Is it earning its place in your ecosystem?
Does it align with your brand and strategy?
Is it efficient and worth the cost or energy?
We finish with a working call to outline my findings and you'll receive a detailed report with clear observations, honest assessments, and specific recommendations tied directly to your goals.
You’ll leave with a plan you can act on immediately.
“What sets Bright Idea apart is Chris' integrity and his ability to deliver an experience that feels truly authentic to the brand.”
— Michele Guimond, VP Marketing @ MEC
03 the bright idea web build
Starting at $3500
Full digital brand ✦ Built and launched
This is for you if:
You're a sole practitioner starting from scratch
You're a mental health professional and marketing feels impossible
Your current site doesn't reflect your work
You've outgrown a DIY build
You want it done right the first time
Most small business websites miss before anyone sees them. Not because they don't look good, but because the brand and messaging behind them were never fully developed.
A Bright Idea web build starts with your brand. Who you are, the problem you solve, and what makes you different. We make sure your business shows up in the digital world in a way that feels like you.
The website is the last thing we tackle because it’s a natural extension of the brand foundation we’ve already built.
We start with a kickoff call to understand how you want to show up. From there we nail down your colours, typography, and visual identity. Once the branding is locked, I’ll write the copy. There’s time to review and revise to make sure we get it right. Once the copy is locked, we build.
SEO is built in from day one.
The result isn't just a website. It's a brand with a home.
04 The bright idea
fractional marketing director
From $2000/month
Custom scoped ✦ Post-audit preferred
This is for you if:
You need dedicated support, but can't justify a hire
You've completed an audit need execution
Your marketing is falling through the cracks
You want a senior mind in your business without the overhead
You need the right things done, not everything
Most small businesses can't afford a full-time marketing hire. Most don't need one either.
A fractional engagement gives you a senior marketing brain in your business, right-sized to what you actually need. Strategy, execution, and everything in between, without the overhead of a full-time salary.
Every engagement is scoped at kickoff. Some clients need someone to run their entire communications operation. Others need a strategic partner who shows up consistently and keeps things moving. We figure out what fits and build from there.
What a fractional engagement might include:
Strategy and planning
Social media management
Newsletter and blog writing
Ad and campaign development
Budget management
Sales process support
Web updates and maintenance
Scheduling and execution
Not everything. The right things.
testimonials
“Chris' work is a major reason our business is organized, efficient, and deeply connected to the values we want to share with the world.”
- dr.zoey de domenico,
Clinical director
Cove Centre
“Chris transformed my website into something that truly connects with potential clients.
He quickly understood what I needed and created a professional site that authentically captures who I am as a therapist.”
— marnie Waxman, LCSWCase StudiesEvent Strategy + Execution
mec nanaimo grand opening
MEC needed their new Nanaimo store to feel like a community event, not a corporate launch. Over 2,000 customers came through per day. The playbook we built is now the model for future MEC openings.
Fractional Marketing + Communications
Comox valley Food bank
A beloved community organization needed a brand voice, a communications strategy, and the digital infrastructure to support any of it. Two years in, the results speak for themselves.
Brand Creation + Web Build
Cove centre
A group of psychologists needed a name, a vision, a set of values, and a complete brand identity before they could open their doors. I helped them build all of it from scratch.
about bright idea
Hi, I’m Chris!
I've had a lot of careers in my life.
I've had no money. I've had good money.
I've built businesses, worked in brand management, toured internationally as a musician, and spent decades figuring out what actually makes a small business work.
After all of that, here’s what I know for sure:
I absolutely love seeing people succeed!
It's why I do this.
I started Bright Idea because small businesses deserve better than what the consulting and coaching industry has been selling them. Bloated strategies, overpriced retainers, and services built to bill and not to deliver results.
I work with small business owners, sole practitioners, and freelancers because the wins are real and the stakes are personal. When a therapist finally has a website that feels like them, or a tradesperson going out on their own lands their first client because their brand is clear, that's the work I love. That's why I'm here.
I live on Vancouver Island with my wife and our two doggos, Sunday and Junebug. When I'm not working, I'm outside hiking, biking, relaxing, and remembering why building a lifestyle business is a beautiful thing!
contact
You made it this far
for a reason.
Let’s get started.
Chris@brightideasolutions.ca
778-788-6130
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Book a time directly right here.