FRACTIONAL MARKETING + COMMUNICATIONS
COMOX VALLEY FOOD BANK
the situation
The Comox Valley Food Bank has been doing amazing work in the region since 1983.
What they didn't have was a brand voice, a communications strategy, or the digital infrastructure to support any of it.
the work
2025 was about building the foundation.
A full website rebuild. Keela onboarded and integrated as their donor management platform. A brand voice and messaging framework developed to govern all communications across every channel.
2026 shifted to activation. A phased Meta advertising program launched in January, awareness first, trust second, donation asks only after both were established. Print campaigns placed across multiple Comox Valley publications. Radio ads written and performed on both regional stations. Recruitment advertising developed for warehouse and driver roles.
Among other projects, I designed a branded wrap for our food rescue truck which has become the primary content hook. 90,000 lbs rescued monthly. 1% to landfill. Concrete, surprising, and community-affirming, deployed across Meta ads, print, social, and video.
feed the valley
Feed the Valley was conceived and executed as a volunteer effort through Bright Idea.
The inaugural spring fundraiser, a formal gala held at 40 Knots Winery in April 2026, sold out at 120 guests and raised over $21,500 for the food bank in its first year.
the result
A strong and repeatable donation and awareness funnel for an important non-profit:
New donation data is stronger than any previous comparable period
A robust communications strategy running across social, newsletter, website, and print, all aligned and pointing in the same direction
Keela implemented as the donor management platform, enabling campaign tracking, event reporting, and deep insight into donor behaviour
Combined social reach grew 14x across Q1 2026, Facebook nearly 8x, Instagram 11x
