BRAND CREATION + WEB BUILD
COVE CENTRE
the situation
A group of psychologists needed a name, a vision, a set of values, and a complete brand identity before they could open their doors. Nothing existed. No name, no logo, no positioning, no web presence.
The challenge wasn't just design, it was helping multiple stakeholders arrive at a shared sense of who they were and what they stood for before any of the visible work could begin.
the work
I led the full brand discovery process.
Facilitated conversations about mission, vision, and values across a team of practitioners with different perspectives and strong opinions. From those conversations came the name, the positioning, and the principles that govern everything the practice communicates.
From there: logo suite and full brand identity, typography and colour system, website design and build, SEO, and basic operational automations to support the day to day running of the practice.
the result
Cove Centre launched with a brand strong enough to attract the right clients and the right practitioners from day one.
The identity holds across every touchpoint: digital, print, and in person.
Check out CoveCentre.ca
